At an average age of 60+ years, our expectations about social media activity from the union cabinet are pretty low. While a few ministers like Sushma Swaraj and Suresh Prabhu have set a role model for their collegues in proper usage of social media for connecting with the citizens, we are not sure whether their collegues have taken the message to heart.

The number of daily tweets by a minister are an indication of the adoption of this medium of communication. Some Ministries have not tweeted even once in the past year While others handle hundreds of tweets daily. See at the end for a special analysis of how the railway’s handle their twitter account.

Any social interaction consists of

As a whole, the group

Looking at median group activity we see,

Unlike older methods of communication where the politician used media to only broadcast his thoughts, Social media enables two way connection. The type of tweets are an indicator of the level of interactiveness:

We classify interactiviness as

The Union Ministers evaluated in this study are (click on the links for detailed analysis per minister)

Twitter.handle Name Analytics Description Followers baat dailyBaat MannKiBaat AAPKiBaat UnKiBaat
MoHFW_INDIA Ministry of Health Details This is the official twitter account of Ministry of Health & Family Welfare, Government of India 482964 3246 11.0 60.29 0.4313 39.279
TexMinIndia Ministry of Textiles Details Official Twitter account of Ministry of Textiles, Government of India. RTs are not endorsements. 126988 3244 5.0 11.84 79.5006 8.662
HRDMinistry Ministry of HRD Details Official Twitter Account of the Ministry of Human Resource Development, Government of India. 786062 2157 2.0 35.19 2.1326 62.680
HMOIndia HMO India Details Office of the Home Minister of India 1400328 2974 3.0 73.54 0.3026 26.160
CimGOI CIM India@GOI Details Commerce & Industry Minister, Government of India 273753 3206 4.0 58.36 1.5908 40.050
manojsinhabjp Manoj Sinha Details Minister of State (Independent Charge) of the Ministry of Communications, Minister of State in the Ministry of Railways, MP from Ghazipur, Alumnus of IIT-BHU 58490 3204 15.0 49.00 12.0162 38.983
Rao_InderjitS Rao Inderjit Singh Details MP Gurgaon. President #Paralympics Committee of India. MoS (I/C) for Ministry of Planning and MoS for Urban Development and Housing & Urban Poverty Alleviation 25752 2275 3.0 47.34 3.6484 49.011
DVSBJP Sadananda Gowda Details Official Account of Minister of Statistics & Programme Implementation, Govt. of India, Former CM of Karnataka, MP Bengaluru North D.V. Sadananda Gowda 233612 3219 5.0 42.99 8.1392 48.866
shripadynaik Shripad Y. Naik Details Union Minister of state for AYUSH (independent charge) & MOS Health, Govt of India 10784 1069 2.0 36.11 0.2806 63.611
rsprasad Ravi Shankar Prasad Details

Law & Justice, Information Technology Minister of India

1264678 3205 8.5 40.31 26.8331 32.855
RadhamohanBJP Radha Mohan Singh Details Minister of #Agriculture & #Farmers Welfare, Govt of #India. Member of Parliament, Lok Sabha, Purvi #Champaran. 101562 3250 10.0 58.83 32.5231 8.646
arunjaitley Arun Jaitley Details Minister of Finance & Corporate Affairs, Government of India 6401486 1691 2.0 79.07 9.8167 11.118
dpradhanbjp Dharmendra Pradhan Details Minister of State(Independent Charge) Petroleum & Natural Gas( Views personal. RTs not endorsement 263460 3213 25.0 61.22 14.4413 24.339
Gen_VKSingh Vijay Kumar Singh Details Minister of State for External Affairs,Govt. of India| MP from Ghaziabad| Former Chief of Army Staff, India 816268 1973 2.0 47.03 33.2489 19.716
MVenkaiahNaidu M Venkaiah Naidu Details Union Minister for Urban Development, Housing & Urban Poverty Alleviation, Information & Broadcasting 386227 3220 10.5 77.27 2.0497 20.683
umasribharti Uma Bharti Details Minister of Water Resources, River Development and Ganga Rejuvenation, Government of India, INDIA 90607 660 3.0 53.03 0.9091 46.061
rajnathsingh Rajnath Singh Details Minister of Home Affairs, Government of India, INDIA 4338519 2353 2.0 91.25 1.7850 6.970
PiyushGoyal Piyush Goyal Details Minister of State with Independent Charge for Power, Coal, New & Renewable Energy and Mines in Government of India l Office 946847 3208 23.0 64.21 1.0287 34.757
PrakashJavdekar Prakash Javadekar Details Minister for Human Resource Development, Government of India. 764662 3225 6.0 52.03 1.2403 46.729
tourismgoi Ministry of Tourism Details Official Twitter account of Ministry of Tourism (Govt. of India) 59598 3198 5.0 26.70 0.0625 73.233
jualoram Jual Oram Details Union Minister for Tribal Affairs, Govt. of India 53900 3215 7.0 33.59 2.2395 64.168
PMOIndia PMO India Details Office of the Prime Minister of India 15294812 3243 9.0 72.06 0.3392 27.598
KalrajMishra Kalraj Mishra Details Union Minister for MSME,GoI. MP(LS) Deoria.Former BJP Nat’l Vice President. RTs are not endorsement. 121563 3228 17.0 41.17 14.4981 44.331
AnanthKumar_BJP Ananthkumar Details 6th Term BJP Lok Sabha MP from Bengaluru South. Union Cabinet Minister for Chemicals, Fertilizers & Parliamentary Affairs. 216610 2228 2.0 79.58 1.3016 19.120
PIB_India PIB India Details Press Information Bureau. Nodal agency for communicating to media on behalf of #Government of #India. Follow for official #GoI updates 1105861 3234 129.0 29.84 0.0000 70.161
SushmaSwaraj Sushma Swaraj Details Minister of External affairs 6933108 3244 3.0 69.57 26.3872 4.038
DrJitendraSingh Dr Jitendra Singh Details Union Minister of State (Ind Charge) for Development of North Eastern Region. MoS PMO, Govt. of India. Diabetologist, Columnist and author of 8 books. 62272 3240 10.0 67.53 0.6790 31.790
sureshpprabhu Suresh Prabhu Details Minister for Railways, Government of India 1966520 3229 50.5 33.35 1.8891 64.757
smritiirani Smriti Z Irani Details Union Cabinet Minister of Textiles, Government of India. Member of Parliament, Rajya Sabha representing the state of Gujarat. 5452198 3245 14.0 31.43 0.6780 67.889
santoshgangwar Santosh Gangwar Details Union Minister, Government of India, Member of Parliament, Bareilly 19597 2957 3.0 68.04 1.7585 30.200
nitin_gadkari Nitin Gadkari Details Union Minister of Road Transport & Highways and Shipping 1188613 1110 2.0 95.41 0.1802 4.414
drharshvardhan Dr. Harsh Vardhan Details Union Minister of Science & Technology, Earth Sciences - Government of India, ENT Surgeon, Ex. Advisor - World Health Organization (WHO) 1354827 1996 3.0 93.89 0.4008 5.711
Ra_THORe Rajyavardhan Rathore Details Minister Of State for Information & Broadcasting; Member of Parliament-Jaipur(R); Olympic Silver Medalist;Padma Shri; KhelRatna; Arjuna Awardee;Military Veteran 345500 3201 3.0 60.98 8.4036 30.615
nsitharaman Nirmala Sitharaman Details Union Minister of State, Commerce & Industry (I/C), GoI, MP (RS) representing Karnataka, Formerly BJP Natl Spokesperson. Views personal, RTs no endorsement. 1010824 3214 8.0 46.20 9.4586 44.337
narendramodi Narendra Modi Details Prime Minister of India 26092834 3203 7.0 81.99 0.6869 17.328
irvpaswan Ram Vilas Paswan Details Union Minister of Food & Public Distribution, Consumer Affairs, Government Of India. President and Founder Lok Janshakti Party. Views and RT are personal. 226800 3234 14.0 55.07 0.1237 44.805


HAshtags are a method of bringing structure to unstructured text, they are commonly used to help index and catalog a tweet as belonging to one or more categories. Using a hashtag is an indication that the tweet is that person’s stand on the issue covered by the hashtag.

A Look at the hashtags used by our Ministers shows. * Modi’s MannKiBaat is the most prominent hashtag. * Most of the trended hashtag’s are some or the other scheme buzzwords launched by our dear PM. * Demonetization arrived towards the end of the period under study but managed to get 3 hashtags in the list (DeMonetisation, DigiDhanMela, digitalpayments) * Among the regional units, only the Delhi unit of the party see’s some support on twitter by the Union Cabinet * Bengaluru finds mention as a city.

Looking at who gets retweeted, who get replies and who gets a mention we can form a network of connections which indicates the people in a given ministers social network. Looking at the network within the group of ministers and with the outside world we see the following.

  • Within the Group of Ministers Modi, PMO and PIB are at the center of the network.
  • But the most frequently mentioned ministers are Arun Jaitley, Piyush Goyel, RadhaMohan, Sushma Swaraj…

Outside Influences

Looking at Influencers other than the members of the UN cabinet, we find the minister’s mostly talking with the sub-departments of their ministry Taken as a group the minister’s show a tendency to talk with the Party twitter handle and party members.

Indian Railways, Setting the Benchmark for customer service.

Indian railways has acquired a reputation for responsiveness towards citizens who tweet to their twitter account.

  • On an average the railways sends 800 tweets per day.
  • 95.8333% of tweets are replies to customers
  • The tweets are handled using a mix of traditional platforms and specialized S/W like
Tool UsageFrequency
OneDirect Suite 3104
Twitter for Android 53
Twitter for iPad 18
Twitter for iPhone 9
Twitter Web Client 56
  • Other than replies the original tweets are mostly used to speak about issues connected to the railways.
  • Looking at the communication with public, you find courtesy forms a key part of communication with use of words like kindly and please.
  • Other keywords indicate that the account is prominently used for resolving public grievances.

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